This intellectual property FAQ sets out a few questions that the CVL Foundation is often asked about our approach to managing IP, in accordance with our Manifesto and for the benefit of the CVL community. There are many types of IP, but for this FAQ, we are focusing on copyright and trademark as they relate to the CVL “brand”. This FAQ does not cover issues related to the CVL code, which is and will remain open-source. For more on the CVL open-source project, please see the open-source licence terms.
The CVL brand includes the CVL name, logo, and slogans like “>We Translate Your Dream Into Reality” – nearly anything which clearly distinguishes CVL and its much amaze community. We’ve included some pictures below, as examples. Our reputation and commitment to Do Only Good Everyday also forms part of the brand! We want to be mindful of how the logo and brand is used, in order to protect the community and what it stands for. In addition to the word “CVL”, here are some of the logos that make up the CVL brand:
Copyright is a legal protection for works with a ‘creative stamp’. Typically, copyright focusses on artistic works, like drawings, photos, videos, GIFs, music, and more. Under copyright laws around the world, the owner of the work can protect their creation, usually by asking people not to use or share it without permission. Copyright is an automatic right, so you don’t need to register it. However, even when something is copyright protected, another person can still use it in certain contexts. This varies from country to country, but is typically known as ‘fair use’. Most importantly for us, ‘fair use’ includes tokens and allowing the #CVLarmy to continue expressing themselves creatively!
A trademark is a way for a person, company or organisation to be identified as the provider of certain goods and services. Many famous brand names and logos are registered trademarks. This means that when people look at the good or service in question, they instantly recognise who is offering it! Like copyright, a trademark owner has the right to prevent others from using the relevant mark without consent. However, unlike copyright, trademarks indicate the “origin” of a product or service, and needs to be formally registered. The trademark, therefore, helps provide certainty, as a ‘guarantee of origin’.
If someone else registers the trademarks, they may not have the CVL community’s best interests at heart. If someone else owns the logo, they may try to prevent the CVL fans and other fans from using it, too! For that reason, the Foundation has chosen to register the trademarks; holding it safe for the CVL community. The reality is that the majority of open-source projects have registered trademarks, which enables them to protect their logo and name for the good of their community. The trademark system is not perfect. It is complex, and cumbersome – much paperwork, such registration deadlines! However, they ultimately protect our community and the CVL name against misuse and exploitation. Trademarks held by the genuine entity, means the logo and name can be better protected from misuse and made available as appropriate under transparent and accessible terms.
Continue to use the CVL token in collaborative, exciting and fun ways. But please, remember to Do Only Good Everyday. By following the values of our Manifesto, you too are being a good fans. Due to the volume of emails we receive, we cannot always reply to questions and comments. That’s why we made this FAQ! We are working hard alongside our Legal to stay on top of CVL brand protection, which includes copyright violations and trademark infringements. If you have a serious concern related to the use of the CVL brand in a way that goes against our ethos, you can contact us.
This is important: you are welcome to continue to use CVL images and slogans for fan material and for other creative projects, including selling your fan art on, But, if you use ‘CVL’ in bad faith as part of a company name or a trademark in order to enhance your own commercial business, or use the CVL name, trademark, or other assets to suggest endorsement by CVL without talking to us first, that’s not cool. And we need to be cautious, in order to protect the community.
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